Hyokyung Ma | san Francisco, CA
A product designer turning hidden patterns into clear, usable product experiences.
I uncover gaps in existing systems through research, storytelling, and prototyping.
Selected Projects
Beyond the Nose
Turning invisible scent experiences into tangible, navigable interactions
Experience System · Research-driven · Concept 2026
Behind the AI Chat
Making privacy risks more visible in everyday chatbot use.
Responsible AI · Capstone · IDEO Mentorship · Coming soon
Beyond Physical Metrics, Apple Health
Helping users track emotional wellbeing alongside physical health.
Health Tech · UX Design · Research · Coming Soon
Google Classroom, Reorganized
Aligning digital course organization with real classroom rhythms.
UX Design · Information Architecture · Concept 2025
STAy & PLay for Staples
Repositioning Staples from office supplies to creative support systems.
UX Design · Brand Strategy · Concept 2025
Let’s turn hidden patterns
into clearer experiences.
hyok911@gmail.com
San Francisco, CA
© 2026 by Hyokyung Ma.